Maxymiser is a tool that goes far beyond the realm of landing page testing. This enterprise-level software solution was built to test multiple aspects of any given site and to run several different tests simultaneously. Maxymiser also allows you to segment who you want to send to each test, creating a more catered experience for your website visitors.
Optimizely combines tools for visual creation and robust targeting into its platform, making it easy to quickly create and target tests to the proper groups of users. The company also has a formidable amount of partners to make it easier to centralize customer data for your various tests.
Even though the mantra of “always be testing” has become a bit cliche, there’s no denying the importance of A/B testing any given page of your site. Visual Website Optimizer streamlines the process by allowing you to quickly play with elements of your pages such as headlines and images to generate multiple versions of your site for visitors to land on. Coupled with a powerful analytics platform, you can quickly see which version of your site is the clear winner in terms of clicks and conversions.
A great way to make sure your online content stands out is to include an image, but sourcing images that satiate the unique requirements for each social network can be tough. We aimed to solve that problem with our new social media image resizing tool known as Landscape. Quickly turn one image into multiple, each perfectly sized for the social media networks you’re using.
If you don’t have the time or artistic flair to create your own pieces of content, then you can use a tool like Visual.ly. Visual.ly is a platform that pairs those who need content up with those who can create it. The site charges a flat rate for each type of project, which includes Infographics, e-books and video.
Scoop.it is an awesome tool for easily finding and sharing unique, relevant content to your social networks, blogs and more. With Scoop.it you can find months worth of great in no time flat.
Kapost is a platform that takes into account every step of the content marketing cycle. One fantastic function is the ability to assign different pieces of content different buyer personas, which shows which stages of the content marketing cycle your prospects are most likely to convert on.
Adobe provides an enterprise-level analytics solution for companies who want to gather deep analytics on their website data and performance. The platform has cross-channel attribution functions, 360-degree customer analysis and predictive intelligence which enables you to observe and respond to customer actions in real time.
Woopra is an analytics platform that’s specifically tailored for ecommerce businesses. Looking to help battle the problem of cart abandonment, Woopra analyzes each step of your site’s checkout process to determine where visitors are dropping off and which traffic source is the most valuable in terms of checkout success.
Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. Beyond Facebook remarketing, the platform boasts features focused around Twitter ads and Instagram growth as well. Nanigans is the tool of choice for companies such as Zynga, Wayfair and Rovio.